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Some will bounce over the finish line with a smile, others will stumble and a few will crawl over that famous carpet that adorns the finishing chute. The potion of both ecstasy and relief is palpable in the air. Happiness, pride, and that healthy dose of relief are the main emotions that take place in the final meters of an Ironman triathlon. For many, the finish line marks the end of a journey. A journey that has seen them overcome adversity, get through those countless early mo …

World Tour cycling is ever-developing. It’s getting faster, more technical and more detailed. The term “marginal gains” is drastically overused in sport, but in pursuit of performance, it is the term that is best used. A change measured in millimetres can be the difference between winning and losing. “Improving the human-bike interaction” is the beginning of everything Sync Ergonomics does. Whether it be position optimisation through Adaptive HP, or developing new products with Sync. …

Triathlon, as much as many cyclists hate to admit it, is often at the forefront of technological advancement. With less regulations around bike design and position, triathletes are able to adopt all sorts of weird and wacky set-ups.While the pros rule the roost, it is the age groupers that make up the greatest percentage of race entries. What works for the pros, will often not work for the amateurs, so why does all the literature focus on the former?In our new series, we’re going to speak to …