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The humble bicycle chain is an unsung hero.The athlete gets all the credit for powering the bicycle, and countless hours are spent dialling a perfectly aero-position. Then there’s the equipment, everyone debates over the fastest wheels, frame, or tyres - clothing too. The chain? Nothing.What if I told you that the humble chain could be costing you eight watts? “Eight Watts!” - I hear you cry.Eight Watts.—-----Adam Kerin is the owner of Zero Friction Cycling (ZFC), based in Adelaide. He’s a maste …

An overall course record, a bike record, and a trip to the top step of the podium. Matt Burton had one hell of a weekend. It was a Sync Ergonomics affair at the top of the standings, with Mike Phillips and Arnaud Guilloux rounding out the results in third and fourth using our products.The CourseThe Ironman Cairns course is set against the backdrop of Tropical North Queensland. The athletes faced a 3.8-kilometre swim in the clear waters of the Coral Sea, followed by a 180-kilometre bike ride thro …

Chain line efficiency is one of those buzz-phrases that is going around the cycling world at the minute. With modern road bikes having twelve cogs on the rear wheel, we don’t accept anything other than the ability to use all twelve. That sounds simple, but it’s not.The goal is also to have as straight a chain as possible. Minimise cross-chaining and maximise efficiency. To do this, can require some clever technology.Introducing, our Driveline Ecosystem…What is Cross Chaining?Cross-chaining …